By : Shuhada Elis
Tudung named after Datuk Siti Nurhaliza and husband Datuk Khalid Mohd Jiwa are selling like hot cakes.
KUALA LUMPUR: Traders are cashing in on the fame of songstress Datuk Siti Nurhaliza and husband Datuk Khalid Mohd Jiwa (Datuk K) to sell their wares this festive season.
Their names are being tagged to the tudung, which are selling like hot cakes. The beaded tudung are sold at between RM25 and RM150.
Stall owner Suariah Mat Amin, 34, said the tudung had been on the market for more than a year but there was still a lot of demand for it.
“We call it tudung Datuk K because the diamante patterns on the tudung are shaped like his moustache. The Datuk Siti tudung has a larger diamante design,” she said.
The tudung are divided into different grades, from A to C, depending on the type of fabric and diamante pattern.
Type A is the most expensive as the material comes from Japan.
Suariah said traders had reduced prices to make the tudung more affordable.
This Hari Raya Aidilfitri, the cheapest, and also the favourite among customers, is the tudung bawal Datuk K grade C. It is being sold at RM25 instead of RM35.
Suariah said she had to double her stock in the past three weeks as customers from as far as Brunei and Indonesia had been flocking to her stall.