Samsung DigitAll Hope Ambassador 2004 & 2005

Ms Siti Nurhaliza
Malaysia

Siti Nurhaliza Taruddin is a figure that needs no introduction to the music industry in Malaysia and of the Malay archipelagos. Her career has been paved with bold, creative achievements, and highlighted by series of firsts. From humble beginnings in a rural hometown, Kuala Lipis, Pahang she started her singing career from the tender age of 6 by singing a traditional number “Sirih Pinang” to her classmates at her nursery. At the age of 12, she emerged as champion in “Nyanyian Bulan Kemerdekaan” Singing Competition held in conjunction with Lipis Carnival rendering “Bahtera Merdeka”.

Although she has been singing for sometime, her real talent was only unveiled when she became the champion of Pertandingan Bintang Hiburan Minggu Ini (HMI), organized by Radio Television of Malaysia (RTM) in 1995, at the age pf 17. The, then teenage Siti Nurhaliza lunged, unassisted and with almost no encouragement, into show business.

Her eponymous debut album produced by Suria Records Sdn. Bhd. (SRC) in 1995, became the first of the string of Number One albums. She was just 16. Since then, the Malaysian music scene has been enthralled by Siti ’s beautiful voice and talent.

Her agile voice appears to pour out of her effortlessly. Her grace and beauty has motivated legions of audiences. You can see the growth and poise that she governed as she matured from a young, fresh-faced ingénue to a self-assured personality.

Blessed with great voice, she crosses all barriers and touches Malaysians from all walks of life with lists of electrifying series of hits from ballads, pops, R & Bs, as well as traditional genres. Thus far, she has also produced compilations, a few incredible duets, becoming guest artist, singing numerous theme songs for telemovies, motion pictures, advertisement jingles, along with a number of public services announcements’ theme songs.

Virtually, every aspect of Siti Nurhaliza is a record-setting. Years of development and persistence had molded this courageous person to discover that nothing is impossible in matters of the heart and mind. Indeed, this young lady that was born on January 11, 1979, had earned all the accolades from the industry by immeasurable deeds and hard works. Through out the past decade, she astounded the entire local music industry and the public with series of accomplishments.

Today, all of her immeasurable efforts and hard works for the local music industry had assured her a permanent recognition in the coveted “The Malaysia Book of Records” published in 2002 for “the most number of awards received by an artiste.”

Despite being at the peak of her career, Siti Nurhaliza places great emphasis on the community and social issues. Just recently, she launched her very own “Tabung Prihatin Siti Nurhaliza” (”Siti Nurhaliza’s Welfare Fund”) as evidence of her dedication in contributing to the needy.

Siti Nurhaliza was also recently appointed the IT Ambassador for Samsung. Siti’s popularity among Malaysians, her support of the Government’s campaign of widening IT literacy ‘One Home, One Computer’ as well as her personal interest and conviction in increasing IT literacy among the Malaysian community made her the ideal choice as the IT Ambassador for Samsung.

Siti is also involved in various charitable and social causes. She had continuously contributed and giving her best for the betterment of the nation by officially becoming The Goodwill Ambassadress of The Red Crescent Society and The Ambassadress of JUSCO’s With All Our Hearts Fund.

Siti Nurhaliza is also an entrepreuneur who has ventured into business to look after the welll being of her family. This started with the setting up of her own production company - Siti Nurhaliza Productions (SNP). Today she owns two other companies - Siti Nurhaliza Collections Sdn. Bhd. and Siti Nurhaliza Marketing Sdn. Bhd.

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