The MTV Asia Awards 2008 is back and it is bigger, better and bolder.
Counting down to the Awards show in Genting on 2 August, MTV has unveiled more than 50 local and international nominees that will be honoured at Asia’s biggest pan-regional music event.
Drawing towards the big day at the Arena of Stars in Genting, MTV viewers in the region will be able to shout out to the world their preferred choice in music simply by casting votes for their favorite artists from 14 June to 25 July.
The awards will see a total of 16 categories, ten of which will be determined by MTV viewers’ votes for the Favourite Artist category.
Nominees for the Favourite Artist categories consist of the movers and shakers who shape the local music industry as well as the most popular international artists in Asia.
The other six awards are honorary awards – The Video Star Award, Breakthrough Artist, The Innovation Award, Best Hook-Up, Bring Da House Down and edc Style Award.
These awards will be presented by MTV Asia in recognition of key industry figures and trendsetters, be it in terms of fashion, music, video or live performances to the way the artists market themselves.
At this year’s awards, the regional categories – Singapore, Malaysia, Mainland China, Hong Kong, Korea, Thailand, Taiwan, Indonesia, Philippines – look to be heavily contested as Asia’s hot favorites Stefanie Sun (Singapore) and Dato’ Siti Nurhaliza (Malaysia) have been nominated once again.
But other nominees will be looking to give them a good run for their money as Singapore’s Rock ‘n’ Roll indie band Electrico, Malaysia’s mando-pop prince Nicolas Teo, and Hong Kong’s Heavenly King Andy Lau, amongst others, all vie for the prestigious award in their respective categories.
On the international front, it is anyone’s guess who this year’s Favourite Artist will be. Nominees include punk pop princess Avril Lavigne, the ever glamorous Fergie, rock band Linkin Park and prince of pop, Justin Timberlake.
Another thing to look out for at the MTV Asia Awards this year is the new design of the trophy, which transcends the conventional template of other award trophies. The design of the trophy this year embodies the “breaking rule” philosophy of MTV and winners will be presented with a gold bar in the shape of an ‘M’.
The trophy is plated in 24K gold by Risis, MTV’s official partner for the trophy. Each trophy comes in a customised velvet case and envelope.
“M is back and what more to make a statement than with a gold bar in a Casino resort, Genting – The City of Entertainment? It is extravagant, lavish and over-the-top, the ultimate Blink! Other than putting the M back into music, we’re also bringing the Mojo back into the most authoritative International Music Awards Show in Asia,” said Silvia Goh, Vice President, Multiplatform Content.
MTV is also looking to increase interactivity amongst the audiences at this year’s awards show. Apart from being able to vote for your favourite artist and international artist online or over mobile, a new exciting contest called “So You Wanna Be A Presenter” is also in store.
Viewers can send in a video of how they think their local nominees should be presented at the MTV Asia Awards 2008 to
Channel News Asia